Arashi Dreamer

Being able to leverage Google Adwords to run a search marketing campaign and optimize performances based on that is becoming a must-to-have qualification for digital marketers. As a matter of fact, with Google being the world’s most popular search engine, which has a broad display network and a large global audience, it’s hard for any business to resist the benefits of using any of the company’s toolset. Nevertheless, given the fact that Google doesn’t allow first-time users to access Keyword Planner until they launch the first campaign as well as the data accuracy problem that similar search terms are counted in the same group, there is an need for marketers to find out more substitute tools to supplement their research and make better decisions. Here are 5 keyword research tools that you might find useful. 1. SEMrush As the world’s leading competitive research service for online marketing, SEMrush literally offer you everything. In the dashboard, you can look into reports about ...

Growing up in an environment where parents almost take care of everything, we seldom have the intention or opportunity to get our hands dirty. We might know how to set up a phone to airplay a video. We might know how to arrange a trip on TripAdvisor. However, leaving all those technology stuff behind, we probably don’t know how to fix a light, change a tire, or install a water tap. Inevitably, we are entering adulthood and starting to take care of our own family. Earlier this month, an article was published in the Wall Street Journal , revealing the new impact that millennials cause on the household market. As the 26-year-old millennials become the first wave of home buyers, some companies start to offer know-how courses to teach young consumers the basic housekeeping skills in a way to boost their product sales. They found out that although the millennials are the biggest target customers, this generation has difficulties in using their products. For example, a company that sells p...

In the game of customer satisfaction, Amazon undoubtedly sits on the throne. For the past few years, the company has managed to top the list of American Customer Satisfaction Index ( ACSI ) in the field of internet retail. Besides Prime membership and all the other wonderful services, however, what exactly has Amazon done within a customer journey that leads to high customer satisfaction and that we as marketers can learn from? One thing that is worth studying today is their adoption of funnel-thinking throughout customers’ post-purchase experience. Basically, funnel-thinking is a mindset for narrowing down targets and getting to the core of a problem. What Amazon actually does is that they create a user-friendly auto-support system with a funnel-like structure to help customers identify their problem and navigate through the self-service process without actually reaching out to a customer service representative. As shown in the example below, Amazon helps customers identif...

In this digital era, as everybody tries to escape from annoying ads with add-in tools or ad-free memberships, utilizing micro-moments when people want to know something, discovery something or do something is a smarter way for digital marketers to promote their products. To test the level of impact of how micro-moments shape my preferences as well as purchase decisions, I did a little experiment by observing my micro-moments during the past week. First thing is about the occasion. Living in a city with the greatest variety, I guess the most common thing for us might be that we get caught in the subway to work or home every day. In the past seven days, I was exposed to the micro-moments most on my commute journey. Whenever I checked the subway app, there were always display ads popping up. When I encountered something that I didn’t understand from the Wall Street Journal news that I was reading on the train, I looked up in the Google Search. Yet, sadly, I didn’t see any ads that w...

As a digital marketing newbie, there are always so many concepts for us to learn and yet we hardly get chances to dig into the practical techniques. Until one day you fall into a “tree hole” named Moz . M o z is actually a consulting company that focuses on search engine optimization (SEO). It has a blog channel on its own website, where specialists of the company would post various useful tips for digital marketing learners. As you can see, the blog channel is pretty simple and direct. Every title of an article will be followed by a topical category, a brief introduction, and the total number of likes and comments so that visitors can easily recognize if the articles match their interests. However, for green hands, who cares? This is like a treasure island for them! From how to build a digital marketing plan to how to diagnose page performance, everything on this blog counts. Maybe someone may question: “what’s so different? I can still find the same content on other blog sites...